Gamification simply means to apply game mechanics – think points, badges, and leaderboards – and apply them to traditionally non-gaming contexts.
By using gamification to promote a brand or product, businesses can create effective engagement and interaction with their online community, disseminate information in a fun and entertaining way, and offer rewards to encourage customer participation and loyalty.
Gamified content can be a highly effective component of marketing campaigns. Top 7 examples of marketing games to inspire your next campaign
